Carrying the launch of Here is Oregon forward through print, digital, and social ads.

Work within a brand system to develop a set of creative that is eye-catching and celebrates Oregon. Rotate the creative seasonally, glean insights from metrics and adjust campaign as necessary.

Monthly measurements of Here is Oregon’s brand growth showcased explosive growth driven by engaging content. In one banner-month report, our total reach had grown 38%. Beyond house advertisements, I also managed countless community events that showcased our brand to augment exposure and recognition. Of course, Here is Oregon’s reporters’ work ignited social media views and our follower count, resulting in a well-known and trusted brand that Celebrates the people, places and stories that make Oregon, Oregon.