Bring Here is Oregon’s regional critters to life by collaborating with the Oregon Zoo. Create on-ground zoo signage highlighting fun facts about each Here is Oregon critter with a QR code back to Here is Oregon’s website.

Develop copy for each critter, including fun facts and things to do in each critter’s region. Integrate Here is Oregon “explore” stories into the critter’s copy to create a seamless way to explore and engage with Here is Oregon’s regional content. Install “Critter Plaques” throughout the zoo with prompts for passerby’s to scan the QR code to learn more about each critter.

Eight plaques celebrating each regional critter were installed throughout the Zoo. More than 1,000 scans have resulted in higher Here is Oregon traffic and a deepening familiarity with the Here is Oregon brand among families.