Dumpling Week
Spreading love - and doughy delights - to Portlanders.
The task:
Produce a city-wide coordinated campaign that celebrates Portland’s local restaurant scene by promoting the most world’s most ubiquitous dough-wrapped delight: the dumpling.
Register more restaurants to participate in this free initiative than ever before.
Create an impactful visual campaign, equipped with motivating copy that drives Portlanders into the seats of local restaurants.
Communicate, communicate, communicate. Ensure that restaurant owners and staff are all on the same page ahead of this promotion.
The results:
Responsible for successfully raising sponsorship dollars, exceeding past year’s campaign revenue by more than 50%.
Solely responsible for signing up 60+ restaurants to the event, fielding participation questions and updating our campaign with the restaurant’s select dumpling dish.
Launched a coordinated campaign developed by Odd Notion through print, social and digital display ads.
Devoured countless dumplings.
The work:
Create meaningful pitch decks to explain the importance of ‘food weeks’ to Portland’s local economy and culture
Work with local creative agency, Odd Notion, to develop a brand system for the campaign
Reach out to both established and pioneering restaurants to solicit participation in this free event.
