Draw the Good
A public art affair
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The Task
Compliment the city-wide “Portland Is What We Make It” campaign with an invitation for Portlanders to ‘Draw the Good’ that they would like to see in 2024 on a provided postcard.
Collaborate with Wieden + Kennedy to hold an exhibit where the collected postcards are curated and installed into a public art display.
Sit back in awe at the level of hope and ambition our city has for its future.
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The work
Work with W+K to design a postcard that can be inserted into The Oregonian’s last printed newspaper of 2023.
Insert the postcard to thousands of newspapers and distribute thousands more to Portland public schools,
Connect with educators who participated in the campaign and pick up the finished bundles of postcards.
Applaud WK’s installation team for creating a memorizing and impactful gallery show to display the thousands of submissions.
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The results
Responsible for successfully raising sponsorship dollars, exceeding past year’s campaign revenue by more than 50%.
Solely responsible for signing up 60+ restaurants to the event, fielding participation questions and updating our campaign with the restaurant’s select dumpling dish.
Launched a coordinated campaign developed by Odd Notion through print, social and digital display ads.
Devoured countless dumplings.