Coolest Thing Made in Oregon

The task:

  • Partner with Oregon Business & Industry to create a statewide campaign that shines a spotlight on Oregon’s manufacturers.

  • Ask Oregonian’s to nominate their favorite Oregon-made product.

  • Create a panel of judges who decide what the top 16 nominated products are.

  • Place the top 16 products on a ‘march madness’ style voting bracket and ask the public to vote on their favorite products each week.

  • Celebrate the winner of the competition at the Oregon Business and Industry annual meeting and reward them with a free media packet.

The work:

  • Solely responsible for creating a print, digital and social campaign that would promote participation in the competition for the inaugural 2023 and 2024 competition.

  • Work in tandem with OBI to ensure alignment on timeline and campaign objectives.

  • Deploy the nomination form and voting bracket.

The results:

  • Combined, nearly 20,000 votes were cast by Oregonians for the Coolest Thing Made in Oregon competition in 2023 and 2024.

  • Freres Engineered Plywood and Epic Aircraft took home the coveted titles of ‘Coolest Thing Made in Oregon’ in 2023 and 2024, respectively.

  • manufactures across the state engaged in friendly competition that ultimately bolstered the entire manufacturing industry.